Retail Tactics

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For CPG Manufacturers

Account & Strategic Sales Teams

In this Account,
Are Our Products in the Right Stores
In the Right Planograms
With the Right Facings?

CPG Account & Strategic Sales Teams confront this question daily as you work with multiple category managers within the chain while trying to balance the chains requirements with the brand's needs.
RightSpace™ provides account and strategic sales teams with tools to answer this and many other important questions as as you manage your products within accounts:

Do my products have enough shelf space thoughout the chain?
Are any of my items threatened to stay in distribution?

Is the retailer cutting my category space?
How can I defend the space and prove the need?
Is there an opportunity to increase my category space, overall
Where are my problem stores?
In which specific stores do I have an opportunity to increase my space?

For a new product, where can I find extra space to position the product?
Do my products have sufficient store level inventories to adequately support daily sales?
What inventory levels do I need to support a promotion activity?

At Store Level -
Using Retailer Store Level POS data or
Syndicated Scan Data

RightSpace™ is the only solution that applies the H-D Model, a proprietary, advanced space planning engine that has been honed over 18 years in conjunction with some of the industry's leading retailers. This tool not only allows you to answer these questions quickly and effectively, but it helps you maintain your category throughout the year, not just during the category review process.
To this powerful modeling engine we have added a new comprehensive front end viewer that allows users to view the data in the way they need to use it. Its user-friendly interface means your team won't require a Ph.D. in mathematics to understand it.
Manufacturers use RetailTactics software to plug into the retailer's plans; to gain schedule visibility for their products; to obtain store level feedback; to track product distribution; new item introduction; shelf sets and displays; and to mange home store and field force assignments. Advanced tools let you capture real-time activity status information during project implementation, then measure, report and track them after the fact.
Currently in use by major CPG organizations. Now available to the rest of the market.