For Consulting

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RetailTactics Consulting

Advanced Services for the New Compliance Era

The Retail Consumer Products (RCP) industry has experienced significant advancement since the days when merchant intuition and warehouse withdrawal data were the only sources of insights:

Retail Analytics – A Brief Timeline

• Pre 1975 – Merchant-led culture relying on warehouse withdrawal data
• 1975 – Point-of-Sale Scanning
• 1985 – Space Management
• 1989 – Category Management
• 1995 – Efficient Consumer Response
• 2000 – Next generation store formats and Internet marketing
• 2004 – Consumer Insights and Shopper Marketing
• 2008 – In-Store Implementation and Merchandising Compliance

We have come a long way. With the advent of In-Store Implementation (ISI) and Merchandising Compliance, the retail consumer products industry is poised to come full circle – back to the store, the focal point of your ROI

Store Visibility and Connectivity
Applying those considerable capabilities to make stores better requires reliable shelf-level visibility, advanced in-store analytic understanding, and the connectivity to link all the players to the same set of facts. These are enabled by advanced tools and practices to measure and support merchandising action. As ever, the goal is to provide shoppers with the products they want, when and where they want them.

RetailTactics Consulting Services
The RetailTactics consulting team includes the two leading thinkers who identified the In-Store Implementation imperative and authored the groundbreaking paper that defined it for the industry in April 2008.

Our Advanced Analytics Services help you bridge the chasm between merchandising plans and store-level effectiveness with proven, measureable capabilities, skills and tools. We pioneered the “Plan-Do-Measure” methodology for ISI and we know how to make it peform for your business.

RetailTactics consultants are pioneers and experts in the fields of

• Advanced In-Store Implementation analytics
• Advanced retail operational analytics (differs from marketing & category management analytics)
• Advanced analytics for operational space management (differs from space management system analytics)
• Advanced Macro/Micro Space Planning and Management (differs from total store space management systems analytics)
• Managing the crucial intersection of your merchandising plans, promotions and in-store media messaging through more effective In-Store Implementation
• Connecting the in-store media spend with in-store compliance measurement and management

In each of these areas, we provide leading-edge thinking, experience, and capability enablement for our clients. RetailTactics Consulting helps you plan, implement and measure success in the store – the one place it matters most.

Contact:
Warren Dawson
Industry Development Officer
323-983-1221 (direct - Los Angeles)
warrendawson@retailtactics.com