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For
CPG Manufacturers
Brand Managers
Across Our Chain Accounts,
Do Gaps in Product Distribution
Or Space Allocation Hurt Topline Sales?
CPG Brand Managers confront this question daily as you work with multiple chains and account teams in the ongoing effort to get and keep your brand message and products competitive. RightSpace™ provides you with the tools to answer this and many other important questions as as you manage your brand accross the marketplace:
- Are there opportunities to grow sales by increasing distribution or space for my products?
- Is each chain allocating enough space for my brand and brand initiatives?
- Is there a threat to my category space?
- Are any of my items threatened to stay in distribution? removed?
- Is the retailer cutting my category?
- How can I support the account teams to defend the space and prove the need?
- Is there an opportunity to increase my category space overall?
- For a new product where can I find the right space to position the product?
By Chain or Account -
Using Retailer Store-Level POS Data
or Syndicated Scan Data
RightSpace™ is the only solution that applies the H-D Model, a proprietary, advanced space planning engine that has been honed over 18 years in conjunction with some of the industry's leading retailers. This tool not only allows you to answer these questions quickly and effectively, but it helps you maintain your category throughout the year, not just during the category review process.
To this powerful modeling engine we have added a new comprehensive front end viewer that allows users to view the data in the way they need to use it. Its user-friendly interface means your team won't require a Ph.D. in mathematics to understand it.
Manufacturers use RetailTactics software to plug into the retailer's plans; to gain schedule visibility for their products; to obtain store level feedback; to track product distribution; new item introduction; shelf sets and displays; and to mange home store and field force assignments. Advanced tools let you capture real-time activity status information during project implementation, then measure, report and track them after the fact.
Currently in use by major CPG organizations. Now available to the rest of the market.
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The Retail Tactics Difference:
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Foundation in Thought Leadership
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Competency Based on Real World Experience
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Superior Practices Enabled by Focused Technology
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Consumer Focus:
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Time-Pressed Shoppers Enjoy Greater Success:
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"I find everything the ad tells me to expect"
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"I get the most out of my shopping budget"
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"I never feel my time is wasted when I shop"
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"I always find the brands and items I want"
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"My store understands and meets my needs"
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