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For
CPG Manufacturers
Is your marketing dollar effective at store level?
Marketers invest millions of dollars and allocate enourmous resources to target the right consumers. It only pays off when it is implemented at the time of purchase. How do you insure the right implementation happens in the store?
Retail Tactics offers effective tools to analyze and pinpoint problem and opportunity areas in the distribution and merchandising of your products across all chains or at a specific store using detailed store level POS data or syndicated scan data.
For brand managers: RightSpace™ will help you analyze your products across all your chains and help identify product distribution gaps by chain, region or store.
For account teams: RightSpace™ will help you manage your product line by brand and category within the chain, so you can defend your category or identify significant opportunities within the chain. The tool has a drill-down feature that allows the account team to identify an issue for a specific product in a specific store.
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The Retail Tactics Difference:
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Foundation in Thought Leadership
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Competency Based on Real World Experience
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Superior Practices Enabled by Focused Technology
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Consumer Focus:
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Time-Pressed Shoppers Enjoy Greater Success:
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"I find everything the ad tells me to expect"
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"I get the most out of my shopping budget"
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"I never feel my time is wasted when I shop"
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"I always find the brands and items I want"
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"My store understands and meets my needs"
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